Lumosity Launches New Insight That Reveals Which Author You're Most Like
The Word Bubbles Insight combines new product offerings from Lumosity responsible for improved engagement in 2017
San Francisco, Calif. — June 29, 2017 — Lumos Labs, makers of Lumosity, today released a Word Bubbles Insight that reveals how users’ vocabulary matches with the vocabularies of six iconic authors. Lumosity Insights leverage the company’s data expertise, including over 4 billion gameplays, to provide consumers with actionable analyses of their cognitive patterns. The Word Bubbles Insight is the seventh Insight released since the feature launched in November 2016, and it is the first Insight for Lumosity’s new Language games category, released across web and mobile platforms in April. The Insights and Language category offerings have contributed to improved engagement and subscriber growth in the first half of 2017.
A verbal fluency game, Word Bubbles asks users to type as many words as they can think of beginning with a given stem. The new Insight analyzes the words users submit for similarities with six authors’ lexica, ultimately determining the author with whom the user shares the most vocabulary. The six authors are Agatha Christie, Stephen Covey, Stephen Hawking, Martin Luther King, Jr., J.K. Rowling and William Shakespeare. The Lumosity Data Science team chose these authors because their bodies of work are large enough to surface statistically-significant vocabulary patterns and because these patterns are representative of their distinct genres. Users receive suggestions for new vocabulary to explore their similarity to different authors, as well as prompts to challenge themselves to try playing Word Bubbles as writers with whom their vocabulary has little overlap.
“With each new Insight, we’ve strived to delight our users with increasingly meaningful analyses and personalized coaching, so they can get the most out of their Lumosity experience,” says Steve Berkowitz, CEO of Lumos Labs. “The Word Bubbles Insight truly delivers on this promise, and we’re excited to expand our Insights feature to include our new Language games, as well.”
In the first half of 2017, the new Insights and Language features have contributed to improved engagement and subscriber growth for the company. March marked the first time since 2011 when engagement was higher than in January of the same year, and this trend has continued.
“Since we operate in the wellness space, it’s typical to see a lot of usage in January, but we are really committed to giving our users engaging reasons to keep coming back to Lumosity, even after New Year’s Resolutions have fallen by the wayside,” says Berkowitz. “I’m looking forward to building on this engagement to strengthen our business even more.”
Lumosity’s Insights and Language games are part of a larger initiative by the company to provide users with new features that both deepen and broaden their brain training experience. The company plans to continue releasing new Insights and Language content in the coming months. Additionally, they are actively exploring additional categories, including math, mindfulness, and creativity.
About Lumos Labs
Lumos Labs is the maker of Lumosity, a leading brain training product with more than 85 million users from 180 countries. Founded in 2005 and launched in 2007, Lumosity offers more than 50 games that are designed to challenge core cognitive abilities. Lumosity’s games are based on neuroscience, with continuing independent third-party studies being conducted by researchers at academic institutions around the world. Lumosity is available at http://www.lumosity.com and on iPad, iPhone and Android, and in several languages including English, French, German, Japanese, Korean, Portuguese and Spanish. Lumos Labs is headquartered in San Francisco, California. For more information, please visit www.lumosity.com.